FinanceOps is looking for an Email Marketing Analyst to own our email program and organic outreach. You'll run monthly campaign strategy, personalized LinkedIn DMs, and lead generation, turning research-backed content into pipeline.
What you'll do:
Build, run, and optimize email campaigns across the funnel, from top-of-funnel nurture to BOFU conversion sequences
Analyze open rates, click-through rates, and conversion data to continuously improve performance
Segment and manage our email lists by industry (banks, credit unions, fintech, healthcare, BNPL) for targeted messaging
Partner with content and design to turn whitepapers, blog posts, and case studies into high-performing email assets
Monitor deliverability, sender reputation, and compliance (CAN-SPAM, etc.)
What we're looking for:
- 2+ years of email marketing experience, ideally in B2B SaaS or fintech
- Strong analytical skills and comfort working in email platforms (HubSpot, Marketo, or similar)
- Excellent writing and editing instincts
- Familiarity with segmentation and lifecycle marketing