FinanceOps is looking for an AI-first Email Marketing Analyst to own our email program and organic outreach. You'll use data, automation, and AI tools to build personalized campaigns, optimize lifecycle journeys, and turn research-backed content into pipeline.
What you'll do:
Build, run, and optimize email campaigns across the funnel - TOFU nurture through BOFU conversion sequences
Own the numbers: opens, CTR, reply rate, meetings booked. Test and iterate weekly
Segment and manage lists by vertical (credit unions, banks, fintech, healthcare, BNPL) for targeted messaging
Turn whitepapers, blog posts, and case studies into email assets that convert
Run personalized LinkedIn outreach to named accounts
Monitor deliverability, sender reputation, and compliance (CAN-SPAM, GDPR where applicable)
In your first 90 days
Ship a working nurture sequence for at least two verticals, establish a reporting baseline, and book your first meetings from outbound.
What we're looking for:
2+ years in email marketing, ideally B2B SaaS or fintech
Comfortable in email/automation platforms - we run Zoho Campaigns; HubSpot, Marketo, or similar experience transfers fine
Strong writing and editing instincts. You'll be writing most of this yourself
Familiarity with segmentation and lifecycle marketing
Working knowledge of deliverability, list hygiene, and compliance
Self-directed - you'll manage multiple projects with minimal oversight
AI-first: you already use AI tools for research, ideation, copy refinement, and workflow automation